Bring Children to the Snow

From Fiswiki

The FIS[1] Bring Children to the Snow [2] project is an international, multi-year campaign to promote snow activities as the number one leisure choice for kids and the youth in winter.

The vision of the campaign is to enable all children between the ages of four and fourteen to have the chance to experience the fascination of snow.

The campaign aims to raise enthusiasm for snow among children aged 4 to 14 (divided in two groups – 4-9 years / 9-14 years) and their families. 'Fun in the snow, fun on the snow' is the motto at the heart of the campaign. The campaign is about bringing newcomers to snow and keeping those with initial experience there. It is not focused on generating competitors for any particular FIS discipline.

1 Background
2 The FIS SnowKidz
3 Knowledge transfer through FIS Wiki
4 Collected information - best practice to Bring Children to the Snow

[edit] Background

There has been a general decline in youth participation in snow sports in most countries in recent years which shows no signs of reversal. FIS as the international federation in charge of skiing with an excellent reputation can play a significant role in promoting its sports towards the younger generations.

The campaign should take the form of a common international communications campaign with enabling activities implemented at the national level. The implementation is undertaken by the National Ski Associations with FIS providing tools, such as the campaign branding/label and promotional ideas and shared best practices. To ensure a common international message, FIS should take the lead for driving the communicative dimension while the National Ski Associations, given the national differences, should take the lead for the activity itself. For more information visit www.fis-snowkidz.com [3]

[edit] The FIS SnowKidz

Pinty [4], Slopy [5], Misty [6] and Jib [7]

The four campaign characters (a girl and a boy for each of the two target groups 4-9 and 9-14) are joined together under the collective brand of the FIS SnowKidz.

The FIS SnowKidz are easily approachable super heroes who take care of children and youngsters anywhere in the snow, all around the world. The positive side effect of these super heroes is that they are not only great for identification and motivation but can also help reduce fears or anxieties in children's minds connected with snow or snow activities.

[edit] Knowledge transfer through FIS Wiki

The National Ski Associations (NSA) play a very important role for the campaign’s success. The campaign supports the ongoing projects in different countries and integrates them into the worldwide campaign as well as providing additional ideas. The FIS Wiki is the main tool for knowledge transfer and sharing best practice.